H&M has signed Lana Del Rey as the face of its Fall 2012 campaign launching in September.
She is a total fashion muse until everyone gets gassed on her style lol however its amazing how she has been received in the fashion world as a style icon.. maybe not really ICON but close. Mulberry have named a bag after her just after she graced the cover of the March issue of British vogue
“Lana is totally unique, and we wanted to create a print and film campaign that’s just as special,” said H&M creative director Donald Schneider. “The mood is very LA noir and is inspired by our fall collection, which also fits with Lana’s own personal style.”
Del Rey recorded a special version of the song Blue Velvet for the TV ad, at the behest of director Johan Renck.
(trendstop.com)
the new range is described as “modern and feminine with a soft attitude. Curves and waist are important in autumn’s silhouette and colours include powder tones and accessories in wine red.”
I thought this was totally interesting.. since as I like her and her music and I like H&M bargain!
