T R E N D I N G

................. SHADE LONDON............




A big thank you to Demi (oldfuturenewpast.tumblr.com), for coming down yesterday and for modelling for us. :D
#3 SHADE London - JUNEPhotography - Gabriel LoveStyling - Matt D WadeModel - Nyané Lebajoa
This girl is sooo beautiful, perfect features. ::^__^::

If you don't know about SHADE LONDON then now you do!!!

A clothing label based in East London. Their aesthetic is a blend of 90s urban street style and sportswear, its a super relaxed yet fashionable wear and I prefer it to boy london because its not overly hyped and I hope it stays that way, otherwise it will lose all that I love about it. Underground chic baby! 
the clothing represents diversity and is inspired by many contrasting street-styles from so many different eras and cultures from around the world. I love the fact that it is not so predictable, they  venture into the shadows, they make the rules and don't play by them. They represent the underdogs, the trend-setters, the lesser known, the creative. They may not be super original however they took a bunch of different idea to create something super. LOVE LOVE LOVE               
::^__^::                                                        ::^___^::                                                   ::^_-:: 

all images sourced from: http://shadelondon.tumblr.com/

check out their website http://shadelondon.com/ and buy one of everything because its that awesome or go to asos market place where you can also purchase some of their pieces.

dynamite